Results
Descriptive statistics concerning willingness to invest beyond financial returns
In contrast to the “benchmark” notion of traditional finance, i.e. that only financial
returns and risks matter, our hypotheses propose that individuals may have extra
willingness to invest in a company’s shares, beyond expected financial returns/risk.
Examining the distribution of values on the two dependent variables derived, our
presumption receives support.
With regard to DETERMINATION TO INVEST WHEN EQUAL FINANCIAL RETURNS, only
14.7 per cent of the respondents exhibit the benchmark value (response ¼ 0), indicating
that if offered an alternative investment with equal financial returns and risk, they
would have been indifferent as to which investment to choose. The rest, 85.3 per cent,
exhibited more or less strong determination to invest in the investee company’s shares,
beyond their expected financial returns/risk. In a similar vein, only 16.7 per cent of the