Generation C: The Nine Spheres of Social Media Influence
Generation C adopts new lifestyles geared towards cooperation and environmental sustainability. With access to better information through social media, consumers are able to carry out concrete actions for a healthier and more sustainable environment. The ¨prosumer¨ is contributing more and more towards a sharing economy, and raises awareness about the problems of the planet and humanity. Electric cars are gaining popularity, and the pharmaceutical and food industries have been shaken by recent revelations.