From the above analysis of the overall marketing communication plan it can be concluded that the marketing communication plan is the vital factor which needs to be prepared before the initiation of the workings of any event. This helps in effective planning and organizing of the event and creates chances of the success of the event. It can also be concluded that the communication plan must also include the analysis of the overall event at the first place in order to make the outline of the event. After this the proper planning associated with the sponsorship activity needs to be framed which helps in gathering of the funds for the purpose of organizing the event. The strategies associated with how the sponsors will be tapped also needs to be framed in order to make the bargaining in a better manner and raise more and more amount of sponsorship. It can also be concluded that the promotional activity associated with the event needs to be planned and the measures to be used also needs to be defined. The public relationship efforts to be extended and the proactive and reactive strategies must also be prepared in order to meet the problems associated with the event. Thus it can be said that covering all these points will ensure success of the event.