What we can learn from Lego
LEGO is one of the most beloved companies in the world with a story of rise to near collapse to rise again. We can learn a lot from LEGO’s journey about the company’s history 1.Be Customer Driven
LEGO was customer driven for most of its existence, that is, until everything went wrong. LEGO knew its targeted audience consisted of children, but innovations were taking those children away from LEGO their made the mistake of focusing on getting the two-thirds of children to love the brand.
One reason LEGO made its big turnaround was because LEGO went back to being customer driven. LEGO now focuses on the 33% when it creates most of its products