The DMOs has a less powerful stance here and will have to adapt their strategy in order to align it to the vision of the film, which would reflect Hall's idea of adaptive planning (2008). This can be problematic if the genre or story of the film is negative. Tourism in general is perceived to be the happy industry, and any image of a destination should be portrayed in the most positive light in order to attract tourist. DMOs have been keen to include the film industry in their decision - making process (through the attraction of film producers), as evidenced in many cases (see CanagaRetna ,2007). Visit Scotland provides training for tourism professionals that wish to attract film crews in order to expand on the long-term impacts of what they term "location tourism