1.1 Problem Statement
The objectives of learning science for primary school students are being able to make enquiry, and to
conceptualise and reason with scientific phenomena. However, as highlighted in studies by Jenkins (2011), most
students view science as an uninteresting subject, and often feel lost when learning science because they felt the
topics discussed were not relevant to their daily life experiences. It has been suggested that the teaching and
learning of science should involve the use of digital materials which is found to be more exciting in fostering
students’ interest and engagement in learning science at the primary school level, and is likely to sustain and extend
student’s interest in science up to the higher level of studies (Akpınar, Yıldız, Tatar, & Ergin, 2009). There is no
doubt about primary school students’ preference for activities that promote lively and fun participation during
science lessons. Besides, these activities may encourage students to steer clear of rote memorization which many
students often do with topics taught during science lessons. Therefore, the aim of this study is to explore ArtsMedia,
a conceptual framework that integrates a student generated multimedia based animation with performance arts
through a creative science project, as an alternative strategy to increase students’ interest and engagement in
learning science concepts as well as nurture their creativity at the primary school level.