The five issues we identify are systemic in their functioning. This dynamics have been described in Figure 1. As can be seen in this figure, top management turnover, culturally misaligned management make-up, and the rising demand for casino services have all contributed to the lack of a strong service culture in most casino properties. The Chief Executive of Macau has made a pronouncement that other than arrangements lready approved by the SAR government, no major expansion of casino services in Macau will be permitted in the foreseeable future. This freezing of capacity, as well as the slowdown in the growth in demand, should encourage top management at Macau’s casino properties to pay greater attention to internal as well as external marketing issues.