Thye Moh Chan
The relaunch of Thye Moh Chan by the BreadTalk Group marks the iconic revival of the 70-year-old brand. Thye Moh Chan's legacy continues, and the art of traditional hardcrafted Teochew confections, customs and history will continue to flourish and strike a chord in the hearts of generations to come. Today, Thye Moh Chan speaks to a new generation with modern sensibilities by presenting traditional flavours tastefully packaged in contemporary style. With more than 25 products in the mix, the new Thye Moh Chan features a wide selection of all-time classics and new innovative flavours.
Customers will find their visit to Thye Moh Chan enriching and inspirational as they journey through the repertoire of traditional pastries that have played a strong role in Teochew family lives since the olden days. Clean lines and light-hued wood panels provide a contemporary feel amidst rich oriental influences in the store's design. Store advisers are on hand to recommend appropriate gifts for friends and family, while thoughtfully packaged products make it a breeze for young Teochew couples to adhere to traditions for weddings and newborns.