Conclusions
Conclusions from the research
1. In marketing tourism as a service industry for the target areas,
members of the respective communities must participate in providing
satisfaction to tourists. For example, entrance fee should be exempted for
tourists and adjoining locations. Public relations is most important in persuading
tourists that good services are being provided. Moreover, the local should always
be polite and friendly. Most importantly, there must be a person responsible for
providing information to the tourists, by setting up a tourist information center.
In addition, people in the areas should collaborate in looking after the
environment of the tourism locations in order to show the natural attractions of
the areas and to ensure there is no pollution. Roads and road signs should be
renovated. Rest rooms should be adequate, clean and of a consistently high
standard.
2. Locals who work, live or run businesses in such tourist areas
should be allowed to express their opinions as to how they can be improved. The
tourism industry can be used to improve the quality of life in the rural areas, to
develop the existing amenities and to enhance the management of tourist
resources and activities. Furthermore, all such developments will help with
employment and the provision of local services. In addition, tourism motivates
the locals to bring their products or merchandise to sell the tourists, thus raising
their incomes, and promoting collaboration. All such activities should be
supported by the appropriate government departments. Particularly, regular
communal forums should be held to bring continued development to these
tourist areas. Moreover, the research found that the locals have the potential to
develop the areas in which were born and raised. Another important issue is that
entrepreneurs in the tourism areas should abide by the regulations, rules, and
suggested procedures and agree upon all procedures with the other members of
their communities.
3. Most tourists visiting such tourist areas often decide not to stay
overnight because of a lack of activities in the area.. Accordingly, to motivate
them to stay, tourism should be organized into tourist packages in conjunction
with neighboring areas. Furthermore, a network of tour companies should be
formed with hotel or resort owners. Tourism should be managed in such a way
the local way of life is carefully studied. Direct financial benefits come from
allocating home stays for tourists. This should be accompanied by allowing the
local people to share their ideas and actions among members to develop
souvenirs that emphasize the specialties of each particular area. Moreover,
natural resources of all attraction points should be well preserved, in order to
encourage tourists to revisit and also to target new groups. It is also very
important that there should be public relations by all channels and means, which
are subsidized and endorsed by the appropriate government units, ranging from
provincial to national levels, respectively.
4. Tourism sites established by local collaborative thoughts, functions
and development that will prosper the sites in both national and international
areas should concentrate on adopting website technology. The web may offer an
introduction to tourist attractions in both English and Thai. Details may include
introducing locations with pictures, routes and expeditions, easily accessible
information regarding centers plus lodgings and amenities to accommodate
tourists. In addition, various kinds of special service should be offered.
Furthermore, this website should be regularly updated so that, upon their arrival,
tourists find what they expect from the information given in the website.