This article is the third in a series of articles about the factors and variables that influence the behavior of consumers.
How reacts a consumer? What are the motivations and aspirations that guide him? What are the factors that influence him? Why he will choose a product or brand over another?
Today, let’s focus on the factors influencing consumer behavior: what are they? How do they work? What is their level of importance to the consumer and how he reacts to it?