Advertising your Facebook Page is one of the best things you can advertise because
you know that the person who clicks on your ad is active on Facebook and is in your
target market. Notice that Verizon ad shown on the previous page advertises the
company’s Facebook Page rather than its corporate website where you can buy their
products. Verizon knows that getting the Facebook connection is more important
so that they can engage with the potential customer over and over on Facebook
through their posts.