3. Placement or Distribution
Particularly for digital products and services, the Internet gives companies
access to a global marketplace. Product distribution and markets no longer
have to be dictated by location. With efficient delivery and shipping channels,
products that are not digital can also benefit from a far wider market place.
The Internet allows the basic foundations of mail order businesses to flourish
online with a catalogue that is cheaper to produce and update and cheaper
to distribute - a website. In the travel industry, travel agents stopped issuing
paper tickets as of 31 May 2008 (Iata 2008). Nearly all aeroplane tickets are
now e-tickets.