there is a little research conducted about environmentally friendly program in resorts. In other words, there is a little management theory or empirical results exist to guide resorts in maximizing their efforts to successfully implement environmental friendly programs. The resort industry is among the most energy intensive sectors of the tourism industry. Whether resorts start going green, it can decrease a resort' rate of energy and water consumption. However, the conversion process can require large sunk costs associated with purchasing environmentally cleaning supplies and recycled paper products. These costs may be passed on to customers or travelers through higher room rates. What are the critical factors of environmentally friendly programs at a resort from the attitude of customers?. Are customers willing to pay a premium to stay at a green resort?