In June 2015, UK-based plus size retailer Evans announced the launch of a new body positive campaign #StyleHasNoSize, which would yield a collection of empowering T-shirts and handbags. On Sept. 4, plus size blogger Stephanie Yeboah of Nerd About Town totally revamped it. The hashtag was meant to be a "slogan of the summer" and encouraged many women to take to Instagram to prove that their style truly isn't held back by their clothing size, and over 17,000 posts featuring the tag suggest it definitely resonated with the community. But it wasn't without its flaws.