It is interesting to project the expected transactions
over a five-year period with our coefficients
and our three-month cohort (see Figure 2). Figure 2
cannot indicate the overall evolution of coffee
consumption, which includes the arrival of new
customers. However, we obtain a good representation
of general evolutions. For comparison purposes,
we set the base value to 100 purchases for each
segment; for mixed consumers, we divide this value
between FT and traditional coffee transactions. As