The Conference was structured around four key topics:
1. Global trends shaping religious tourism and the development of competitive products and experiences;
2. Challenges and opportunities for the development and promotion of religious tourism routes;
3. Innovative approaches to tourism management at religious sites, balancing heritage preservation and tourism development; and
4. Promoting the participation of host communities and enhancing the socio-economic benefits of religious tourism at local level.
The work carried out by UNWTO on tourism and world heritage sites, many of which have a religious significance, on tourism routes, often inspired by a religious character, and on spiritual tourism, contributed to enriching the debate.