Focusing on the structure of our conceptualization, while it offersvaluable insights, the examination of additional factors could furtherenhance our understanding of the shaping of strategic intentions. Forexample, at the individual manager level, psychic distance and managerial intentionality may play a role when decisions are largelytaken by individual export managers (e.g., in small manufacturerswhere the CEO acts as the export manager). These factors may moder-ate the relationships examined in this study, as may the manager'spast experience and the number of ventures in which thefirm and thespecific manager are currently involved.