Mislead the mind. Misleading the mind is what we referred to earlier as surprise. This is when you create a difference between what someone expects to happen and what actually happens. Verbal jokes use this element to the greatest level possible, trying to misdirect your attention in the same that magic tricks do.[6]
For example: "What happens to liars when they die?" Answer - "They lie still." This joke works because you have to interpret the joke in two ways, and the brain is temporarily confused by its inability to draw on usual experience.
Consider Groucho Marx's clever one-liner, "Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read," or Rodney Dangerfield's line, "My wife met me at the door the other night in a sexy negligee. Unfortunately, she was just coming home.