Introduction
The survey is focused on service quality management of rural tourism, and fitted on different definitions of service quality elements and their implication in rural tourism sector. D. A. Collier presented the broad-brush attitude concerning the service content and service quality. D. E. Bowen, R. B. Chase, T. G. Gummings defines service quality by special determinants and standards (Rukuižien, 2007b). According to D. A. Collier external and internal service quality standards have to become congruent (Collier, 1990, p. 243). In fact, the product quality can’t be directly transferable to service quality. For example, D. A. Garvin describes five approaches defining product quality and fits the idea, that the dimensions of product quality have no direct adjustment to service
Introduction The survey is focused on service quality management of rural tourism, and fitted on different definitions of service quality elements and their implication in rural tourism sector. D. A. Collier presented the broad-brush attitude concerning the service content and service quality. D. E. Bowen, R. B. Chase, T. G. Gummings defines service quality by special determinants and standards (Rukuižien, 2007b). According to D. A. Collier external and internal service quality standards have to become congruent (Collier, 1990, p. 243). In fact, the product quality can’t be directly transferable to service quality. For example, D. A. Garvin describes five approaches defining product quality and fits the idea, that the dimensions of product quality have no direct adjustment to service
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