Immediately after Aldi's announcement, Lidl revealed that it had opened a US headquarters in Virginia in preparation for its own US launch, The Journal reports.
Aldi and Lidl have become a threat to the grocery industry because of their insanely cheap prices.
In the US, where Aldi has roughly 1,400 stores, Aldi's prices are roughly 22% lower than Walmart's, according to a price check.
Aldi and Lidl keep prices so low by limiting inventory to a lean selection of private-label items. Aldi, for example, carries just 5% of the inventory found in traditional grocery stores, according to Cheapism's Raechel Conover.
Both stores are also investing far less in customer service and merchandising than traditional grocers.
They save money by requiring customers to bring their own shopping bags and bag their own groceries, and customers at Aldi pay a 25-cent deposit to use carts. The deposit is returned when customers return the carts, so Aldi doesn't have to pay employees to round them up and return them to the front of the store.
Immediately after Aldi's announcement, Lidl revealed that it had opened a US headquarters in Virginia in preparation for its own US launch, The Journal reports.Aldi and Lidl have become a threat to the grocery industry because of their insanely cheap prices.In the US, where Aldi has roughly 1,400 stores, Aldi's prices are roughly 22% lower than Walmart's, according to a price check.Aldi and Lidl keep prices so low by limiting inventory to a lean selection of private-label items. Aldi, for example, carries just 5% of the inventory found in traditional grocery stores, according to Cheapism's Raechel Conover.Both stores are also investing far less in customer service and merchandising than traditional grocers.They save money by requiring customers to bring their own shopping bags and bag their own groceries, and customers at Aldi pay a 25-cent deposit to use carts. The deposit is returned when customers return the carts, so Aldi doesn't have to pay employees to round them up and return them to the front of the store.
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