A harm reduction approach instructs individuals to weigh the value of an activity against the costs of taking risks. This approach may provide better results for those unwilling to adopt the “condoms only” message (Odets, 1994, 1996). Although, historically, harm reduction campaigns have not been associated with sexual behavior, it is believed that this type of approach to sexual risk may provide benefits (Gold, 1995; Pinkerton and Abramson, 1992).