To be the world's leader in nutrition and benefits of health and wellness. That is main point to emphasis. Therefore, we decide to product yogurt low fats which integrate with cereals. Because there are easier to communicate with customer by many advantages of yogurt and cereals. We also concern with issues of environment, economical and social. That are main 3 factors use for realize and adapt to create our product in every part, process in production. the best way to control management of production consist of product, price, place, promotion. This are 4 element which help we create marketing mix strategy.