Hiya is the term Filipinos use to describe the concept of shame. In some respects, it is similar to the concepts of honour and ‘saving face’. This principle is a fundamental aspect of culture in the Philippines, and forms the basis of most etiquette. Shame can be brought upon other people, as well as brought upon oneself. Public displays of criticism, shouting at or being overly emotive towards someone are all examples of behavior that is thought to be shameful. Filipinos also take great pride in the way they dress – you should always make an effort to dress well for any occasion, as well taking care of your appearance on a day-to-day basis.