Buccellati, an Italian jewellery and watches company, looked to reinvigorate and modernize its image, while still respecting its rich and prestigious heritage. The elegant Milanese brand also sought to attract a younger luxury customer. Commissioned and art-directed by Out There, Typotheque created a bespoke typeface for Buccellati. It is based on History 2, creating lower case set, and more sophisticated set of capitals.