A standard size has been defined for the Best Western Premier logo and bar: the logo is 25 mm high and
31 mm wide (Best Western logo is hereby 19,5 mm wide), the bar is 6,5mm thick (the lines in the bar are 0,5 mm strong with a placement gap of 2 mm). These standard sizes make the implementation of the design and pro- duction of printing materials more consistent. From the business card to the A4 Format the logo has the same size and the bar the same strength (Exception: Guest Directory, refer to page 19). Furthermore, the placement of the logo and bar are defined to create a balance with one another. Pages 11-14 display the consistency achie- ved from compliance with these requirements.