With this in mind, he sets the trap for Fortunato. He gives Fortunato numerous opportunities to back out, using the tricks of classic conmen by playing on Fortunato's greed and pride. In fact, it is Fortunato who insists they carry on to find the Amontillado, and this will no doubt torture him as he is buried alive. Montresor also provides hints as to what he plans to do with Fortunato. He seemingly miraculously comes up with a cask of Amontillado during carnival, which Fortunato can scarcely believe. He tells Fortunato, "You are a man to be missed," and after Fortunato says he won't die of a cough, Montresor agrees. His family motto is "No one insults me with impunity" and he is carrying a trowel. Yet Fortunato suspects nothing, and is so shocked when Montresor chains him to the wall, he doesn't even try to fight.