Looking at the competition, BMW has also launched low priced cars (as per BMW standards) like the BMW X1. the price of which starts from 22.5 lacs. This is primarily aimed to tap the Indian market. BMW offers various loan deals and repayment methods to help those who wish to spread the cost, and has hundreds of dealerships and showrooms word wide.
Key pricing features in the marketing mix of BMW
Premium pricing
Pricing helps create the “Want” feeling
High cost of marketing to maintain brand image