Market Entry o f the commercial a particular market was positive, the logical next step was assess team's evaluation of where all of Zara stores are company-owned and how to enter it. In contrast to Spain, joint three different modes of market were used company-owned a ventures, and franchises. Zara usually employed one of these modes of participation particular country, just from one to another. Thus, it had entered although it did sometimes shift Turkey via franchising in 1998, but had acquired ownership of all its Turkish stores in 1999 Zara originally expanded internationally through company-owned stores operated outside and, at the end of managed stores in key, high-profile countries with high growth typically established company- Company-owned prospects and low business risk. management stores however, entail the greatest commitment of resources, including in time. As result, ara had used two other modes of market entry, franchises and joint about half the countries it had entered since 1998.