The formation of oxygen vacancies is supposed to compensate the occurrence of V4+ ensuring the lattice charge neutrality. These srilankite-type oxides develop a deep and brilliant yellow shade with colourimetric parameters close to those of industrial ceramic pigments. Technological tests in several ceramic applications proved that zirconium titanate-stannate is very stable at high temperature, exhibiting an excellent performance in the 1200–1250 8C range, even better than praseodymium-doped zircon.