Target
Market:
UNIQLO
will
target
a
market
of
strivers,
experiencers,
and
thinkers
in
Generations
X
and
Y,
ranging
from
ages
18-‐40.
Older
target
consumers
will
be
working
professionals,
whereas
younger
target
consumers’
status
will
be
less
considered.
International
students
from
Asia
also
represent
a
niche
market
in
Australia.