The once nondescript ice cream kiosk became Jollibee Food Corporation and braved the arrival of the McDonald’s fast food chain in the Philippines in 1981. Jollibee came out unscathed as it became the first Philippine food chain to break the one billion peso sales mark in 1989. The groundwork for global expansion was laid out when it became the first food service company to be listed in the Philippine Stock Exchange, for which capitalization funds started pouring in.