Customer and Market information. Training time is also devoted to giving recruits customer information and the general background on the market for the goods and services produced by the firm. Sales recruits are typically given facts about the size and location of present customers, their buying patterns, needs, and technical processes. For example, specific account-level information such as profit potential can be used to identify prospects who are ripe for developing a long-term relationship. Training salespeople to manage the account for long-term profitability rather than the short-term sale requires engaging the customer at multiple levels of the organization as well as a great deal of commitment, openeness. and trust.