The British council reduce customer concerns on price certain products, low pricing. It makes no sense to ensure the quality of the product. Some products pricing too high to feel downtrodden. Certain products are likely to cut prices in the future. It was concerned that if I could not pay too much. The British council to question that with the appearance of a product or service. It is what is worrying about the price that the customer can feel it and how to make customers feel less worried. The first step in the decision to buy.