What is your business background and how have you used this to help the company?
Jorge López Dóriga: I started my professional career at Buena Vista Entertainment (Disney) and then moved on to Sony BMG; always in marketing positions and with a strong focus on the entertainment business. I believe that also in AJE, we are in the business of entertaining and inspiring our consumers; we don’t just sell beverages but we sell experiences and want to provide our fans with opportunities to think ‘big’ and make their dreams come true