Since its inception, Hawaiÿi’s visitor industry has experienced tremendous growth. To move
toward a sustainable and responsible tourism industry for the State, thoughtfully managing
Hawaiÿi’s success, a clear vision is needed. This collective vision statement is a summary of the
hopes and aspirations developed from the many comments and suggestions made by Hawaiÿi’s
major tourism stakeholder groups - residents, visitor industry, government, and visitors - in
response to the question, “What will a successful Hawaiÿi tourism industry look like in the
future?” As such, this vision describes the five components that would make up a successful
visitor industry to benefit all stakeholders in the year 2015. Foremost to the success for Hawaiÿi’s
visitor industry are its people and place and, as such, they are emphasized in this vision for
Hawaiÿi’s future.