3. Setting Clear Launch Goals
You won’t have a chance at a winning product launch if you don’t establish clear goals. The goals frame the purpose of your product launch and help guide you in evaluating launch tactics.
Once you’ve established the goals of your launch you need to consider how they will be measured. Do you have the tools and procedures in place to capture the measurement? If your objective is to get 100,000 downloads in the first 30 days after the launch event, will you have the mechanism in place to capture the download count? If not, now is the time to establish the tools and procedures in place or to re-evaluate your launch goals.
Once you’ve established the goals and objectives of your launch you need to consider how they will be measured. Do you have the tools and procedures in place to capture the measurement? If your objective is to get 100,000 downloads in the first 30 days after the Launch Event, will you have the mechanism in place to capture the download count? If not, now is the time to establish the tools and procedures in place or to re-evaluate your launch goals.
- See more at: http://pragmaticmarketing.com//resources/6-secrets-of-a-winning-product-launch?p=2#sthash.BiAkRWd3.dpuf