Menus are a vital marketing tool for any restaurant. They influence guests' first impressions by creating certain expectations about the food, beverages and atmosphere. Developing a successful restaurant menu requires an in-depth understanding of guests predilections. The main purpose of a menu is to visually appeal to guests, direct their attentions to specific items to enable predictions and to create loyalty and guarantee return visits. As an extension of your restaurant's brand, a menu will need to have in mind design and layout, color palette, type selection and treatment and even paper selection. When a menu is presented to a guest, not only a sales transaction is initiated, but also a relationship. Menu presentation, design and item placement and descriptions all contribute to the guest experience. >> Are you ready to redesign your restaurant menu but don't know who to hire? Download our How to choos your graphic design studio guide now!Unfortunately, a lot of restaurants don't spend much time or resources in their overall marketing efforts, let alone their menu design. Here are the 10 most common restaurant menu design mistakes when:1. Menu descriptions are long and confusingMenu descriptions have to create guest interest and generate sales. Short and accurate descriptions create an image in the guests mind about the value of the food they are getting. Long descriptions tak too much space and confuse guests. Remember that some words have more selling power than others, for example "hand-battered" vs. "fried."2. Too many items