In the
past, nursing suffered from a lack of knowledge and research
data on the profession as a competitive career, while a poor
public image in the social media added to its negative impact
(Seago et al. 2006). At the time, the active marketing of nursing
and promotion of its public relations were considered undesirable
and even taboo. At present there is a growing awareness
that marketing of the nursing profession requires deeply needed
rethinking (Sayman 2014). Somers et al. (2010) point out that
awareness and image building, which are key issues in addressing
nursing shortages, are issues that are related to marketing
theory