Critical complaint : Risk based, escalation into something big
- Possible product tampering / extortion
- Product like to cause injury
- Product claimed to have cause sickness
- Product Situation is extremely emotive
- Product Situation could become media & social media release
- Product Situation could become a withdrawal or recall
- Product Situation could Trigger regulatory response
- Product compliant trend
- Product situation that is likely to have serious input on major customer