Key concept 2: can understand the phase “the creation of benefits or reductions of costs for society—through efforts to address societal needs and problems—in ways that go beyond the private gains and general benefits of market activity.”
key concept 4: To understand the term social value, it is important first to understand what private value is and what role entrepreneurs play in creating it.
key concept 10: Entrepreneurs can do much more to create social value than direct profit.
the key concept 15. can be understood as "every entrepreneur is a social entrepreneur and every market transaction creates social value, the bigger the better".
Key concept 2: can understand the phase “the creation of benefits or reductions of costs for society—through efforts to address societal needs and problems—in ways that go beyond the private gains and general benefits of market activity.”