Every time I have to raise the price is a hard decision. Food cost has risen since I open in 2009. I’m still competing in food cart category price and it’s very competitive price. But in the end, I want to serve the food with quality and integrity behind it. I don’t want to compromise to cheaper and lower quality of food. I also taking good care of my team. I pay more to compost the garbage and try to use more compostable supply. I’m doing everything American legit. I never paid for advertising. Yes! words of mouth still exist! Customers paid for quality of food and good practice business. You got the best deal!!!