Media agency Magna Global has suggested that the TV broadcasting duopoly of Channel 7 and Channel 3 will maintain a combined market share of more than 65 per cent this year, while the remainder of the sector - including terrestrial-based digital TV channels - is likely to face fierce competition.
Manee Eabe, managing director of Magna Global, a strategic media unit of IPG Mediabrands, said that after witnessing last year's major change in the TV broadcasting industry, the two major players appeared to have been only slightly affected by the arrival of digital TV.