Retention of Associates. Closely link to the productivity and diversity challenges is that of retention of associates. Every time an organization has to replace one of its associates, the costs involved include recruiting, selecting, orienting, and training the new associate, to note four. A satisfied workforce is one of the key elements of a successful hospitality organization. Do yow know what creates satisfaction or dissatisfaction among hospitality associates? Take the quiz in Box 1.1 and check your score before continuing to the next paragraph.