It can be helpful to think of environmental (and other) issues in terms of a
story. A compelling story, even if factually inaccurate, can be more
emotionally compelling than the dry recitation of the truth." [my emphasis
added]
In other words, lying is okay if it gets your desired point across. And
according to Romm this is exactly what the global warming deniers and
delayers have been doing. The goal is delay, delay, delay.