Unlike the locker-room, participants found the facility subscale as the least important among the other subscales. This shows participant do not have high expectation from their sport and fitness centers’ facility and physical surrounding. According to expectation scores, the other important subscales were staff and program among the four subscales for the participants. These findings mainly show that participants have high expectation from the instructors working in these centers, and program or schedules provided for them. As it was stated for the locker-room subscale, conscious in consumption behavior of customer affected their expectation and satisfaction level. People prefer to work with trained or specialist staffs or instructors according to predetermined and suitable programs to their needs. Moreover, when the mean for expectation score at total was investigated it is shown that participants’ expectation from the service quality is very high (M=6.04 ± .71). This is the indicator of the fact that almost all items were considered as the most important for the participants, and they wanted to receive the service from their sport and fitness centers in the high standards as far as possible.