This is a puzzling comment. Its first part is a partial truth. Significant
country-levelcorrelationsbetweensubscalesdo indicatethat both
orientationsare high in particular national cultures, but they also indicate
that both are low in other national cultures: in fact they mean that if you
know one orientationfor a country, you can fairly accurately predict the
other. The orientationsmay be conceptuallydistinct in the researcher’s
mind, but the empirical data show that in the real world, they usually
occur together.
The second part of the statement(orientationsare not necessarily
endorsed by the same individuals etc.) is a truism, but as an argument for
separating out highly correlated dimensions at the country level it is a non
sequitur. It confuses the individualwith the country level of analysis.
Individual-level,organization-level,and ecological (country-level)corre-
lations are all different things. Distinguishingbetween these levels is an
essential conditionfor cross-culturalresearch. Trompenaars’book is
about differences between countries, not between individuals.It describes
This is a puzzling comment. Its first part is a partial truth. Significant
country-levelcorrelationsbetweensubscalesdo indicatethat both
orientationsare high in particular national cultures, but they also indicate
that both are low in other national cultures: in fact they mean that if you
know one orientationfor a country, you can fairly accurately predict the
other. The orientationsmay be conceptuallydistinct in the researcher’s
mind, but the empirical data show that in the real world, they usually
occur together.
The second part of the statement(orientationsare not necessarily
endorsed by the same individuals etc.) is a truism, but as an argument for
separating out highly correlated dimensions at the country level it is a non
sequitur. It confuses the individualwith the country level of analysis.
Individual-level,organization-level,and ecological (country-level)corre-
lations are all different things. Distinguishingbetween these levels is an
essential conditionfor cross-culturalresearch. Trompenaars’book is
about differences between countries, not between individuals.It describes
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