Advocacy is an important tool for enabling developmental communication. While it is a demand from the people to be heard on rights based issues and ‘policy changes’, it is a supply side requirement for facilitating ‘practice changes’. Both are best facilitated through effective communication strategies. Advocacy as an instrument, works to resist injustices and uphold human rights, engages with governance institutions to do so, and applies the tools and strategies within the constitutional framework to persuade for change.