Methodology
9.1. The study population
The researcher selects the study population as E-commerce’s Companies operating in Al-Baha city in KSA,
which means that Firms used to the electronic way in working or dealing with their sales and Advertising,
marketing services and products, and the researcher found an a huge number from these companies, including
many sectors distribute in Banking, Industrial, Tourism, Travel and communication, so the researcher try to
cover as possible as all of these companies in this study when he select the study sample.
9.2. The Study Sample
As mentioned previously, the study population includes large number companies from many sectors, so he
selects a study sample to cover many of these sectors, the Table below shows the study sample: