In contrast, the interview with Digou village committee indicated that there were then no village-level initiations to promote or manage Yujiale tourism. Yujiale operators there relied entirely on their own individual efforts to promote and operate their own businesses. No clear future development direction was obtained from the village mayor and the village committee was not playing an active role in leading and managing Yujiale tourism. This finding was confirmed by all Digou informants who acknowledged that there was no village level support to Yujiale businesses.