WORK EXPRERIENCE
LME Co., Ltd.
June 2015 – Current
Position: Sales & Operation Manager
Responsibilities: Modern Trade& Trade Marketing (Department Stores& General Trade)
• Analyze the market situation and utilized the analysis through account plans and strategies
• Set up a long term strategic planning (3 year plan), sales budget, including trade promotion and co-promotion program
• Set up manual of product assortment analysis by channel & merchandising standard to win at retail.
• Define opportunities, category vision & drivers from an understanding of shopper insight in order to develop channel prioritizing, long term and annual strategies for priority channels to win in all channels.
• Develop into store standards in the area of assortment, merchandising, promotion, activation and communication to win at retail
• Organize sales process in the areas of channel management, budget allocation and control.
• Improve merchandising display to in –line with market share through space management, product assortment and product strategies
• Improve customer service levels in the areas of forecast accuracy and logistics management according to supply chain management.
• Improve merchandising display to in –line with market share through space management product assortment and product strategies
• Manage sales & market share target with given A&P budget
• Create sales incentive scheme that support the achievement of sales team target and measure the performance of sales person against incentive criteria on a monthly and quarterly basis
• Work with marketing team on developing effective campaigns , promotion and incentive
• Responsible for coaching Area Manager 5 Persons and PC 108 Persons
WORK EXPRERIENCELME Co., Ltd.June 2015 – CurrentPosition: Sales & Operation Manager Responsibilities: Modern Trade& Trade Marketing (Department Stores& General Trade)• Analyze the market situation and utilized the analysis through account plans and strategies• Set up a long term strategic planning (3 year plan), sales budget, including trade promotion and co-promotion program• Set up manual of product assortment analysis by channel & merchandising standard to win at retail.• Define opportunities, category vision & drivers from an understanding of shopper insight in order to develop channel prioritizing, long term and annual strategies for priority channels to win in all channels.• Develop into store standards in the area of assortment, merchandising, promotion, activation and communication to win at retail• Organize sales process in the areas of channel management, budget allocation and control.• Improve merchandising display to in –line with market share through space management, product assortment and product strategies• Improve customer service levels in the areas of forecast accuracy and logistics management according to supply chain management.• Improve merchandising display to in –line with market share through space management product assortment and product strategies• Manage sales & market share target with given A&P budget • Create sales incentive scheme that support the achievement of sales team target and measure the performance of sales person against incentive criteria on a monthly and quarterly basis• Work with marketing team on developing effective campaigns , promotion and incentive • Responsible for coaching Area Manager 5 Persons and PC 108 Persons
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